Solutions


 

My campaigns have been under-performing versus past years and I don’t know why.

A multi-year analysis of a given campaign (‘YOY Campaign Performance Analysis’) which assesses the overall performance of the campaign as well as the performance of your actual donor segments, with the addition of iNFORMED’s LENS behavioural components to the analysis.   The LENS segmentation is based on your own donors’ giving behaviours and patterns and using it to analyze your campaigns sheds light on the subtle (and not-so-subtle) variations in response and revenues that lie beneath overall campaign performance.

In addition, we can analyze the past 2 years of all campaigns’ performance (‘Multi-Year, Multi-campaign Performance Analysis’) to provide insight at the campaign level. This analysis helps you set campaign-specific revenue, gift and donor performance goals.

These analyses can be paired with custom consulting that can look at the impact that fundraising strategy, campaign content, donor ask matrices and package / premiums have had on your under-performing campaigns

I have a problem with donors in:  Acquisition; Retention; New Donor On-boarding.

Acquisition problems are usually three-fold: How well your trade lists are performing; How to acquire more (better quality) donors; and How to move newly-acquired donors to a second gift (and retain them longer!).

We use a holistic approach to address the overall Acquisition problems you may be facing. 

We start with our Trade List Analysis Solution, which evaluates your selected lists across campaigns and years and produces a ranking of best to worst lists.  This ranking is not solely based on the acquisition performance of these lists (though that is one of the main components); the ranking also takes into account the quality of the donors the list produced.  In this way, when you apply the ranking to select your next trades, your can be more confident that you are acquiring the best quality donors for your organization.

If you don’t use Trade Lists for your acquisition activities, we offer an ‘Acquisition Donor Value Analysis’ which assesses the different acquisition campaigns and the quality of the donor they acquire.

Both the ‘Trade List Analysis’ and ‘Acquisition Donor Value Analysis’ can be complemented with custom consulting, to help you enhance your acquisition strategies.  Let us develop a solid Welcome Program for your organization to on-board new donors and help move them to a second gift.

Donor Retention problems can occur throughout a donor’s life cycle.  Unfortunately, we’re frequently made aware of this problem once donors have lapsed.  But it doesn’t have to be so.

 We have a Donor Retention Solution that lets you see which of your active donors are at-risk of lapsing in your file.  This “early warning system” also shows the benefits of rescuing these at-risk donors: estimated revenues over the next 3-, 6- and 12-months if you rescue as few as 5%, 10% or 15%.  We also evaluate each donor’s priority for rescue activities, so that you can maximize your budget by going after the best rescue targets first. 

Our solution is available as a DIY or can include basic consulting to help you move from analytics insights to rescue actions in a campaign.

I’m unclear on where to focus efforts to maximize the performance and longevity of our donor base.

Maximizing your donor base’s performance and longevity means knowing where you stand today and planning on where you need to go tomorrow. 

Our approach is to first understand the multi-year trends affecting your base.  Using our ‘YOY Donor, Revenue and Gift Trending Analysis’, we assess the year-over-year performance of your donors (New, Renewed, Reactivated, Lapsed), their churn rates, their revenues and gifts (number, sizes) over the past 5 years.  This shows areas in your fundraising program that may require support or changes in tactics / strategies to either improve downward trends or maintain upwards ones.

We follow this up with the ‘Target Group Performance Analysis’, which looks at each of your donor segments’ / target groups’ performance across multiple years.  This can be used to fine-tune how you segment your donor base as well as provide insight into how you can adjust ask amounts for each group.

I am working on next fiscal’s fundraising plan and need a deeper understanding of overall program performance and year-over-year trends.

Creating a year-long fundraising plan requires executive level reporting to give you a bottom-line, no-frills view of the current status of your fundraising program.

Using our ‘YOY Donor, Revenue and Gift Trending Analysis’, we look at the year-over-year performance of your donors (New, Renewed, Reactivated, Lapsed), their churn rates, their revenues and gifts (number, sizes) over the past 5 years.  Insights from this analysis are used to set overall revenue, gift and donor performance goals for the coming year.

In addition, we can analyze the past 2 years of all campaigns’ performance (‘Multi-Year, Multi-campaign Performance Analysis’) to provide insight at the campaign level. This analysis helps you set campaign-specific revenue, gift and donor performance goals.

These analyses can be enhanced with custom consulting to help you develop or enhance your fundraising plan and budget.

These analyses can also be paired with custom consulting that can look at the impact that fundraising strategy, campaign content, donor ask matrices and package / premiums have had on your program’s performance.

I’m planning for this year’s campaign(s) and have no in-depth analysis on what has or has not worked in the past.

A multi-year analysis of a given campaign ( YOY Campaign Performance Analysis’) which assesses the overall performance of the campaign as well as the performance of your actual donor segments, with the addition of iNFORMED’s LENS behavioural components to the analysis.   The LENS segmentation is based on your own donors’ giving behaviours and patterns and using it to analyze your campaigns sheds light on the subtle (and not-so-subtle) variations in response and revenues that lie beneath overall campaign performance.

This analyses can also be paired with custom consulting that can look at the impact that fundraising strategy, campaign content, donor ask matrices and package / premiums have had on your campaign’s performance.

I don’t know how well our segmentation is working (based on in-house, third party or agency criteria).  There is a lack of reporting on the performance of our target groups or campaign segments.

No matter how you segment your donors for fundraising activities, we can analyze their YOY performance over the past 5 years for you and show you which ones are doing well (and not so well).

The ‘Target Group Performance Analysis’ looks at each of your donor segments’ / target groups’ performance and can be used to modify donor strategies, fine-tune donor segmentation criteria or adjust ask amounts.  It can also help evaluate your overall approach to donor segmentation.

The‘Multi-Year, Multi-campaign Performance Analysis’  can provide you with 2 years’ worth of campaign reporting and analysis.  This analysis yields important campaign insights into the year-over-year performance of your campaigns and helps you set campaign-specific revenue, gift and donor performance goals.

I’m interested in incorporating a behavioural approach into our existing fundraising program, but I don’t know where to start.

Adopting a behavioural approach begins with understanding how your own donors’ behaviours are impacting your fundraising program.  We begin with iNFORMED’s LENS Donor Life Cycle Audit Analysis, which groups and analyzes your donors according to their behavioural segment.  This uncovers natural behavioural segments in your donor base. 

We pair the findings from this analysis with custom consulting to develop target groups to fit your donor strategies to help you reach your fundraising objectives and goals.

We then develop benchmarks for these target groups to allow you to compare current behaviour to past behaviour.  We use the ‘Target Group Performance Analysis’ which can be “rewound” in time to assess the performance of these newly-created groups for each of the past 5 years.

Targeting takes up a lot of time and resources, and we would like to outsource it.

Sometimes, just having additional hands to program and produce your target file is all the help you need.  We can ease your targeting burden by producing the target file, according to your specs and your donor segmentation (target groups).  If you also need: data de-duping, address correction, NCOA….we provide these data services as well!

What Our Clients Have to Say

“Our work with iNFORMED has been invaluable as we progress toward a fundraising program that embraces traditional emotive campaigns with the science of data targeting and audience segmentation. The approach developed by iNFORMED leaves nothing to chance. The strategy is tied directly to principles of data informed communications. iNFORMED has helped us leverage our data to build a highly targeted cross-channel fundraising program.”

Dave Hare, Director of Operations, New Democratic Party of Canada