New Feature Release: Informed Communications Group releases “Trending Major Donors” report set
All too often organizations miss the opportunity to manage and steward those Annual Fund Donors whose average gift exceeds that of their peers but have not reached the criteria to become a Major Donor.
iNFORMED Communications knows first hand the value of developing unique strategies for this important group of special donors and has developed a comprehensive and insightful set of Trending Major Donor reports.
Trending Majors – Donor Distribution Report
A summary report shows the trending major donors and revenue distribution by segment, strategic group and donor type. Report shows this for current segmentation and compares segmentation from 12-months ago.
Trending Major Donors – Year over Year Revenue Indicators
A summary report for trending major donors shows the changes in revenue indicators over 12 and 24 months by segment.
Both Trending Major Donor reports identify those donors (and their gifts) that are starting to behave like major donors to show the potential value of investing in and stewarding these donors into major giving.
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Andrew Inderwick, VP Business Development