Consulting & Insight

Expert help to ask and answer the right questions

iNFORMED experts provide extra consulting support to help clients get the most from our tools, and custom insight services that combine our LENS methodology with other analysis and research.

Insight at the Point of Decision

When used as your core donor behavior and performance measurement system, LENS can multiply the insight you get from other forms of reporting, analysis, and research you do – and make that insight more actionable. iNFORMED experts leverage our LENS methodology to help our clients build continuous improvement into their activities.

LENS Audit and Subscription Support

For teams needing consulting help to translate LENS-based insights into action, iNFORMED analysts and strategists can help on an as needed basis.

Campaign and Test Analysis

Our analysts can perform, or help you perform, LENS-based pre- and post-campaign analysis – and to blend the right LENS-based tests into your appeals.


Acquisition Analysis

We can analyze post-acquisition giving behavior and accurately estimate donor lifetime value, to identify your best acquisition prospects, tactics, and channels.


Budgeting and Financial Reporting

Using our own LENS-based reporting and budgeting tools, we can help you forecast, plan, and budget more accurately – and build executive/board confidence.


What Our Clients Have to Say

“Our work with iNFORMED has been invaluable as we progress toward a fundraising program that embraces traditional emotive campaigns with the science of data targeting and audience segmentation. The approach developed by iNFORMED leaves nothing to chance. The strategy is tied directly to principles of data informed communications. iNFORMED has helped us leverage our data to build a highly targeted cross-channel fundraising program.”

Dave Hare, Director of Operations, New Democratic Party of Canada

An Authority You Can Trust

Our selection by Blackbaud as a Technology Partner is an achievement we’ve worked hard to earn – and your guarantee that you’re working with an industry leader. Join the ambitious charities and NGOs who count on our tools and support. We’ll listen to your needs and help you deliver results.

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