Our team helps charity and not-for-profit leaders across the spectrum


What Our Clients Have to Say

“The team at iNFORMED provides exceptional service and expertise. We started with the Donor Life Cycle Audit and have transitioned to the Quarterly Data Reports Subscription. The quarterly reports continue to drive further segment analysis, aligned with our donor information. The LENS data has provided a framework to better understand our donors’ behaviours, allowing us to build programs and strategies that help to reframe activation through donor centricity. We continue to uncover new insights, implement, test and validate new strategies and continue to evolve our analytics program using our LENS subscription data.”

Amanda Hatt, Director, Annual Programs, QEII Health Sciences Foundation

“International Fellowship of Christian & Jews Canada (IFCJ Canada) began using the LENS Segmentation tool almost a year ago and our staff still get excited talking about it. The LENS can easily identify those donors who need immediate attention, like welcoming new donors or reaching out to thank a reactivated donor. When used as a strategy tool, the LENS segmentation can aid in breaking down direct mail or other solicitations to make better use of where the donor is in their life cycle and improve custom donor communications. 

iNFORMED worked with IFCJ staff to evaluate our direct mail campaigns and provided an analysis for us to improve our strategy.  The iNFORMED staff can talk data, understand donors and fundraising, and talk about segmentation at length. It is this knowledge that helps me utilize the LENS framework for greater opportunities at IFCJ Canada.”

Brenda Hayer, Database Management and Information Analytics, International Fellowship of Christians and Jews, Canada

“We have been working with iNFORMED over the past three years. In working with their segmentation, we have been able to pull in costs and revenues to allow us to budget on a segmentation level. We can identify opportunity in smaller groups. We can plan out tactics (and costs) to be appropriately aligned with the corresponding performance of these groups. As a result, we are seeing areas of opportunity for net revenue increases in our programs and an increase in campaign performance. It is refreshing for me as a CFO to see this level of detail as it inspires confidence for me to offer support to the proposed fundraising strategies.”

Lisa Yip, CFO – CPA, CGA | Canadian Wildlife Federation

“Our work with iNFORMED has been invaluable as we progress toward a fundraising program that embraces traditional emotive campaigns with the science of data targeting and audience segmentation. This approach developed by iNFORMED leaves nothing to chance. iNFORMED has worked with the NDP to define the scope and goals of the fundraising program and identify the data sources that could be used in the analysis process.

The result – iNFORMED has helped NDP to develop a strategic framework for fundraising campaigns. The strategy is tied directly to principles of data informed communications. iNFORMED has helped us leverage our data to build a highly targeted cross-channel fundraising program.”

Dave Hare, Director of Operations, New Democratic Party of Canada

“The Lens Segmentation data tool is a must-have for any charity looking for data-driven Direct Response strategies.  It arms organizations with the tools necessary to efficiently make the most impactful investment decisions through a donor behavior life-cycle lens.”

Christine Cho, Vice President, Direct Response Marketing at Arthritis Society of Canada

“We have been working with iNFORMED for a year now and are receiving the monthly LENS reports package.

The LENS has become a monthly measurement tool that helps us monitor campaign performance and influence upcoming fundraising activities.  This has been great in seeing where there is the opportunities and project crossover to work together on different projects. We continuously see ways that we can interact with our donors better and can identify the ones that may benefit from some extra attention.

The team at iNFORMED took the time to make sure that we understood the reports that we receive each month and are always available to answer any questions.

Taylor Lukas, Individual Giving Coordinator, March of Dimes